Artists - Craftsmen - Specialty Small Business Owners Achieve Successful, Sustainable, Online Sales - Reclaim Your Life and Freedom!
The Next Few Minutes Will Change Your Life
Step-by-Step Success with Facebook Marketing: The Proven Artist Marketing Formula I used to replace my show sales with six-figure online sales…
without leaving home.
END THIS MADNESS!
Are you sick and tired of lousy shows, back-breaking set-ups, exhausting tear-downs, unpredictable weather, uninterested customers, overpriced show fees, rising hotel bills, ….while barely making a profit?
With Step By Step Success With Facebook Marketing I will teach you how to tap into an online marketplace, where ten’s of thousands of impassioned fans are eager to discover and purchase your work. Start making the income you deserve, from the comfort of your home, shop, or studio.
Ask Yourself This Question:
Are you missing out on the biggest opportunity in online sales since the invention of the internet?
There has never been a better time to be an artist or crafts-person selling your work online.
Don’t be left in the dust of the dwindling Arts and Crafts show industry!
Your freedom and financial success depend on online sales. Internet sales are skyrocketing while show sales and attendance has been on a steady decline. The internet has changed the world’s marketplace, and there is no denying there has been a massive shift in retail sales. Social media has changed the landscape for online marketing and has created a space where artists can thrive if they know how to harness this power.
Those who invest in embracing this change are the ones who will profit from this massive shift in retail sales. Two years ago I made this shift and it has changed my life. In this course I take you by the hand and teach you the exact steps that I took that changed the course of my business. In less than 2 years I have achieved a 1,000% increase in my online sales solely by using the Facebook marketing strategies and techniques that I teach you in this course.
You will learn how artists like yourself have harnessed the power of Facebook Marketing and are making more sales online than they ever have at shows.
In Step By Step Success With Facebook Marketing I will teach you how you can completely replace and exceeded your show sales with online sales! I will teach you the simple yet specific strategies I use with my Facebook business page to dramatically increase my website sales without spending a dime. I will show you in detail how I grew my followers from 757 to over 80,000 and how I 10 X’d my online sales allowing me to cut my show schedule from 30 shows down to 5.
Cracking the code to Facebook marketing for my business, has literally changed my life, and this course has the power to change your life too!
This is an in-depth course teaching proven strategies that build a loyal following of tens of thousands of Facebook fans that become repeat customers buying your work on your website for years to come. This course is an execution plan focused on your online success, period! If you want general knowledge about Facebook marketing, go read a blog post. But if you want immediate and tangable success, devour this course!
How would you like to double, triple, or even quadruple your online sales, and give up some of those back-breaking shows you’ve been doing? How would it feel to end the year with six-figure online sales?
In my course, Step By Step Success With Facebook Marketing I am going to show you how to do exactly that!
Watch this video. I want you to understand why my students are having success.
TWO YEARS AGO, I WAS EXACTLY WHERE YOU ARE NOW.
Two years ago I was doing 30 shows a year.Now I only exhibit at my top 5 favorite shows. My internet business has increased by 1,000% and is rising monthly. Just 2 years ago, my Facebook page had 757 fans. I now have over 80,000 fans, increasing at a rate of 1,000 per week. My email list has grown to over 20,000 and increases by 1,000 per month. This massive shift has happened simply because of how I use my Facebook business page. In this course I will guide you through this very same transformation, and it will radically change your life.
Let this sink in: I went from doing 30 shows per year down to 5, and increased my internet sales by 1,000%. That, my friend, is life-changing. I have been exactly where you are today, and I am going to lead you step by step to the freedom that I am enjoying now. You will learn the simple skills and techniques that I use every week to drive tens of thousands of fans to my Facebook page and my website, achieving consistent online sales.
You don’t need to have special tech skills to do what I’m doing — I don’t. You will be watching over my shoulder with each and every click. I am a stickler for detail, I leave nothing out. I’ll share the techniques that I’ve learned from the dozens of specialized social media marketing experts I’ve studied under. I’ve invested over $10,000 in social media marketing seminars and online courses. The learning and hands-on training I’ve received has changed my life, and as a student of this course you will reap the benefits of everything I have learned. Additionally you will avoid all of the trial-and-error I went through to get these strategies to work flawlessly in my own business. You will learn each and every technique that has worked so successfully for my business. I will show you how the artist/crafts-person is uniquely positioned to have massive success with Facebook marketing.
I have proven this system works by consistently, month after month, doubling my online sales. In this course I will teach you how to duplicate my success. I will take you into the back-end of my website and show you in real-time how to use these techniques to skyrocket your online sales. When it comes to Facebook marketing, I’ve learned how to take the complex, SIMPLIFY it, and teach it to others. So, I promise, you will not be overwhelmed with technical jargon, geek speak, or impossible goals! I am going to transfer to you all of the knowledge I have gained over the past 2 years. You are going to learn the tactics and strategies that have taken me months of testing, trial and error. Consider this course an express ride to the top – avoiding the pitfalls and mistakes that I made along the way, and benefiting from the lessons I have learned.
Moreover this is a “living course” – updated monthly with cutting-edge strategies as they happen. These updates and new strategies will be inserted into the course and you will be notified at once by email. Facebook is an ever-evolving marketing platform, and because of that, I subscribe and listen to over a dozen Facebook marketing podcasts each week. I am always implementing new techniques, and when I hit on one that works (brings me huge success in sales) I share it with a breaking news update – right inside the course – and with an urgent email to notify you that the update is available. This is a huge win for you. With social media marketing you need to stay on the cutting edge…my living course will keep you there. This value is priceless! These updates will always be presented in a step by step screen flow showing you exactly how this new technique will increase your website sales and how to go about implementing it.
This is a serious course for serious people who are ready to watch their online sales explode!
It's A GAME CHANGER
Facebook and Instagram Marketing are changing the way artists and craftspeople sell their work.
“Realizing the potential of Facebook I began to experiment with what worked and didn’t work for selling my work online. By 2019, I was selling my work through Facebook marketing exclusively, making over $80,000 in sales that same year.
-Carla Zarba – Watercolor Artist
Longbeach, CA
LIKE YOU, I HAD MY SUSPICIONS. COULD FACEBOOK MARKETING REALLY INCREASE MY ONLINE SALES?
A few years ago my daughter told me that I should look into Facebook as a place to advertise my work. I told her that was crazy -- Facebook ads were just a way for Mark Zuckerberg to make more money. I had so many suspicions. I did not want to get taken for a ride. I knew plenty of artists that had Facebook pages but were not experiencing any positive financial impact on their business. I decided to find out for myself if Facebook marketing could really work for artists and craftspeople.
I DID A TON OF RESEARCH
I pored over reviews and data of legitimate companies who were successfully using Facebook for their marketing. I found other artists who were successfully using Facebook to sell their work on their websites. I found small mom-and-pop businesses who were watching their sales skyrocket using Facebook to drive sales. I subscribed to Facebook marketing blogs and podcasts, and read and listened religiously. During the past two years I became addicted to Facebook marketing. I've spent over $10,000 taking Facebook marketing courses and seminars. As I started implementing everything I was learning, my internet sales soared!
I EXPERIENCED AMAZING RESULTS
To say that Facebook marketing has changed my life would be an understatement! Today, 90% of my internet sales come directly from my Facebook marketing efforts - 90%! I have had a 1000% increase (you read that right, One Thousand Percent Increase) in my online sales since I started with Facebook Marketing. This dramatic increase in my online sales has allowed me to go from 30 shows per year down to 5. Suffice it to say, I am no longer suspicious.
I DID THIS AND SO CAN YOU
I have cracked the code to Facebook marketing, and in doing so I have found that this incredible social media platform is uniquely designed and positioned for an artist, crafts-person, or creative to have a massive increase in their online sales. No better marketing opportunity exists anywhere today! If you are an artist or crafts-person that has a desire to dramatically increase your sales, then Step By Step Success With Facebook Marketing is for you.
LIVING THE DREAM
Imagine doing what you want when you want, no longer a slave to a show schedule. Living life by your own rules. Traveling for pure enjoyment, rather than off to another show you have to set up. Imagine creating the income you deserve and having the time to enjoy it. Would you like to be spending more time doing the things you love with the people you love?
You can do this!
You just need to be shown how.
You may already have a Facebook business page, and you may have even tried other social media marketing before only to come away disappointed. Sure, people have told you that you need to use Facebook to promote your business, but whenever you tried it on your own, it just didn’t work….it just didn’t produce any results.
Well, it’s not your fault!
Without being shown all of the different moving parts and the many ways to use the Facebook platform, anyone would be doomed to failure. In this course I guide you through the complexities and help you understand the specifics that apply to the artist and crafts-person when it comes to succeeding with Facebook marketing. Getting it right on Facebook has never been more important. I’ve figured out the systems, the easy to follow strategies specifically designed for artists and craftspeople that get results fast.
How would you like to have the wild success that I have achieved using Facebook marketing duplicated in your business? In Step By Step Success With Facebook Marketing, I will teach you in detail all of the techniques that I use to drive massive traffic to my website. I will also show you the things not to do (been there, done that) keeping you from making costly mistakes.
What seems like an unwieldy task, with many moving parts, suddenly starts to become clear as I walk you through this course. In Step By Step Success With Facebook Marketing I’m “in the trenches” with you, helping you achieve specific, measurable results with your Facebook marketing, while making it easy and enjoyable!
The specific goal of my course is to teach you how to use Facebook marketing to dramatically increase your online sales – and set you free to enjoy your life. You’ll be excited to see real-time results without spending a fortune – and without spending all day on Facebook!
In each of the lessons in the FIVE training modules you’ll find simple, actionable steps containing everything you need to create real results with Facebook marketing.
All you need to do is SHOW UP and take ACTION!
“I had been struggling with Social Media Marketing for a few years. David, your course has totally changed that for me and has breathed new life into my business. I can’t thank you enough.”
-Lori Bonce – Artist
Charlotte, NC
There are hundreds of thousands of people online just waiting to discover your work.
Your creative work is a breath of fresh air on an internet that is overloaded with gossip and bad news. People on Facebook (your audience) are hungry for beautiful, uplifting artwork that will bring them joy. They want your work in their lives – you just need to establish a presence in their news-feed and let them know that you exist – and are open for business. No more slugging it out at shows with 50 jewelers or 20 potters or 35 photographers or 50 fashion designers or 37 painters. You will be taking your unique designs and talent directly into your audience’s homes. You’ll be the ONLY exhibitor at this show. Knowing how to use the Facebook platform is essential to gain access to this new and rapidly growing market – and I will teach you how to do exactly that in my in-depth, step-by-step course.
And Facebook has made it easy to find your customers.
With the amazing targeting capabilities of Facebook you can target your specific customers right down to the smallest details: income level, things they buy, books they read, food they like, pets they own, movies they watch, interests they have – right down to the very artists they enjoy. You can target zip codes, you can target life events like anniversaries, engagements, wedding dates, birthdays. You can target spending habits, favorite places, and just about any and every interest known. You can dial in on your exact customer and find the millions of people in the country that match, and show them your work right on their phone. This means your work is constantly in front of new adoring fans -new customers everyday, 24/7. Website sales soar with precision marketing like this.
JUST THE TIP OF THE ICEBERG
What if you could reach an online audience that consisted of all of the customers who ever bought from you at all of the shows you have ever done? And an additional audience of all of those folks who stopped by your booth and looked and asked questions because they really liked your work, but only left with a business card? What if you could talk with these people each and every day? What if you could message all of them with the click of a mouse, just like their friends message them? What if you could share your latest work, or your newest release in real-time on a live video feed to their phone?
These thousands of people can watch you create in your shop LIVE, and then be prompted to visit your website to purchase a limited edition product from you
– What if I told you you could do all of this without spending a dime?
This is just the tip of the iceberg when it comes to the power of Facebook marketing and just a small piece of what I will teach you in this course!
“In Step by Step Success with Facebook Marketing David takes his artist marketing formula and teaches you how to harness the power of Facebook for your business.”
“Facebook and Instagram are the most powerful marketing platforms in the world. Never has there been a marketing vehicle that allows an artist to get their work in front of thousands of their exact customers at will.
All I can say is, just do it! It’s totally worth it. I was the biggest skeptic, and now I’m a total fan.
David is really a great inspiration and a true mentor.”
-Darrel Jacobs – Painter
St. Petersburg, FL
DO YOU EVER CATCH YOURSELF SAYING:
"I HATE THIS"?
What is it you’re talking about? Do you hate your work, your craft? The art that you make and share with the world through your small business? That gift, that talent, that amazing thing that you do?
Of course not! You love that! In fact, you love it so much that you decided to make a living doing it. Or perhaps its not even the thing itself, but the amazing freedom that comes with working for yourself; ‘choosing your own hours’, as they say. It’s awesome. You’re awesome — in fact, you’re a pioneer — an entrepreneur, a trail blazer. You are someone to be admired.
Yet, somewhere along the line…you began to realize you couldn’t remember the last time you were home on a weekend. Somewhere along the line, you realized you used to look forward to the holiday season and now you dread it because you’re spending it mostly inside of convention centers, instead of at home with your loved ones.
Somewhere along the line, you got tired of missing your daughter’s basketball games, or relaxing weekends with your spouse, or not being able to take that summer vacation with your family. You got tired of holidays spent in a directors chair in the back of a booth, waiting for a painfully slow day to end, or weathering out a downpour. You got tired of the hustle, the back aches after set-ups and tear-downs.
You got tired of the weak fair-grounds coffee, and just-trying-to-make-it through the weekend — hoping you would break even. Hoping the weather would cooperate, that your booth would be in a good location, that the show management would be on the ball, that everything would go right, because very little of it was in your control.
And so when you say, “I hate this” no, you don’t mean your craft. You mean you hate the constant struggle to just make a living on the show circuit.
Rising booth fees…
Mounting travel cost…
Backbreaking set-ups and tear-downs…
Unpredictable weather…
Poor booth location…
Poor show attendance…
Show management that doesn’t care about you…
Missing valuable time home with your family…
Missing holiday gatherings because you’re at a show….
Finding yourself forced to postpone the things you love because you had to book another show to make ends meet…
But here is the good news:
You don’t have to live like this anymore.
TAKE BACK YOUR LIFE!
I have spent over 27 years of my life setting up and tearing down more shows than I can count. Like you, I’ve spent countless days sitting in the rain. I’ve felt the disappointment of merely breaking even after a grueling week on the road. Discouraged, I’ve sipped the weak coffee, I’ve listened to the roar of generators or repetitive Christmas music all day, and lost my voice from days of endless talking. I’ve missed my wife, and my kids, and the many things I’ve dreamed of doing. Being a self employed artist/crafts-person should mean having MORE free time, not less. It should mean having greater quality of life – Having the ability to chase your dreams…
That is why I painstakingly created this course. I’ve been where you are. I know how it feels, because I, too, have watched years slip by while waiting for something to change. But change doesn’t come by itself – You have to do something to make it happen.
You can achieve what I have achieved. I have broken free from depending on the show circuit for my income and I am making more money than ever before. I know I keep saying it but I want you to get it! I have increased my website sales by 1,000% in 2 years while decreasing my shows by 85%. I now have that free time that I dreamed about. I am now enjoying my life and my family like never before. In Step by Step Success with Facebook Marketing I take you through the exact steps that gave me back my freedom and my life.
IMAGINE THE FEELING
Six figure online sales each year…
50,000+ Facebook fans, with continued growth at a thousand per week…
Thousands of new repeat website customers…
Reaching thousands of potential customers everyday for free…
I’VE SPENT OVER 2 YEARS DEVELOPING, TESTING AND OPTIMIZING THE MOST COMPLETE, PROVEN, AND EASY-TO-USE SYSTEM FOR GENERATING CONSISTENT ONLINE SALES FOR ARTISTS AND CRAFTSMEN USING FACEBOOK MARKETING STRATAGIES..
The result is THIS LIFE-CHANGING course! 5 POWERFUL MODULES – with over 20 lessons, each with step-by-step screen-flow videos – checklists – templates and pro tips. This course is a complete artist marketing formula. A Facebook marketing system specifically designed for artists and craftspeople. Teaching you everything you will need to know for success. And remember this is a LIVING COURSE with monthly updates to keep you on the cutting edge of the power of Facebook marketing.
Here's How the Course Breaks Down
How to set up your Facebook business page and Maximize it for Powerful Growth.
Most business pages get this very important first step wrong, dooming themselves from the start. In this module, you’ll learn the important key elements to a successful page.
01
Nailing your copy and keyword strategy right out of the gate.
Here you’ll learn the importance of keyword use and strong copy-writing on your Facebook page. Knowing these strategies will give your page maximum exposure in search engine results and grow your fan-base at record speed.
02
Creating graphics that produce results!
In this lesson you will learn just how vital your graphics are for drawing attention to your unique work and encouraging people to share your page, and your website. I will teach you my best tips and techniques for creating header images, profile images, and post images that receive maximum engagement and cause rapid fan growth.
03
Master-plan for a beautiful page that your fans will be thrilled to like and follow.
You’ll learn the importance of populating your page with great content to gain fans at a rapid rate, and start the process of stimulating fans sharing your page. You’ll learn my pro tips for finding great content on a regular basis. I’ll also reveal the single reason most artists have low fan numbers and how you can avoid this deadly mistake.
04
Understanding the various parts and features of your Facebook Business Page.
You will be blown away when I show you the amount of data and powerful access Facebook provides you on your business page. In this lesson you will learn how to navigate through the critical areas of your page so that you can benefit from all of the data, insights, and resources that are available.
05
BONUS TUTORIAL - This course is all about giving you the tools you need to succeed.
You’ll learn how to use the online photo editing app, PicMonkey. This app will save you hundreds of frustrating hours along with hundreds of dollars. This bonus tutorial cuts through the clutter, showing you only what you need to know for the fastest and the easiest way to create magazine-worthy images that will make your customers eager to click through to your website and make a purchase.
Growing your fan base at lightning speed, sending traffic to your website, increasing your online sales, and the sharing of your page and website.
Social proof and word of mouth is the power behind the Facebook platform and you will learn how to maximize both. (There’s an EXACT science to using your Facebook business page to drive traffic to your online store and creating sales… in this module I teach you that science.)
01
The power of the promotion.
This is a powerful growth technique and it has the ability to single-handedly double your internet sales. In this lesson you will learn how to create the perfect promotion that can literally start doubling your fan-base every few days and kick-start your online sales. Promotions must be done in a very specific way or you will be breaking Facebook rules and risk getting your page shut down. Pages that are doing this wrong are at risk right now.
02
The art of posting for profit.
There is an art to posting on Facebook which increases organic reach and encourages maximum engagement and sharing of your page. I’ve learned from the best Facebook marketers online today how important organic posting can be to your business. I have developed a strategy specifically for the artist/craftsperson to achieve maximum organic reach and post engagement. In this section you’ll learn how to share engaging content that creates desire for your product and motivates your fans into action!
03
Shortcuts for finding great content to post.
Ever wonder what to post, how often, and what kind of posts work best? Well, in this lesson I will share little-known resources for finding great content to post so your fans can’t wait to see and share what you post next. You will never be at a loss of what to post, saving you time and frustration. These are the exact posting techniques I have used to increase my fan-base to over 75,000.
04
Networking can 10X your numbers overnight.
In this lesson, you’ll learn the successful strategies I have used for networking with other pages to get free access to huge fan-bases. When done correctly you will tap into fans who will love your work and want to like and follow your page and ultimately become repeat customers. I’ll teach you the strategies I use to find pages that have a high likelihood of sharing your work with their fan-base.
05
Building deeper relationships with your fans pays off.
It’s important to understand that you are not marketing for strictly transactional relationships; you are cultivating emotional relationships that will bring about those transactions. The single most important thing you can do in the early stage of your Facebook marketing (which will dramatically increase your online sales) is BUILD RELATIONSHIPS…it costs $0 and its value is priceless!! In this lesson you’ll learn why relationship building is the game changer aspect of Facebook Marketing. I will teach you the strategies that I use to cultivate thousands of loyal, repeat customers. This is the Holy Grail of social media marketing, this is where you are adding fuel to the social-proof firestorm that is evolving on your Facebook page.
Creatively use the power of video and Facebook Live to dramatically increase the reach and power of your posts.
In this module we tap into the intrinsic power of video to deepen your bond with your fans all while driving more business to your website. A little known internet secret is that Facebook desires to be #1 when it comes to online video. To do this, Facebook has to unseat YouTube. In order for Facebook to achieve this goal, it has to encourage video sharing on its platform… which means Facebook’s algorithm is already rigged to give your video more organic reach!
01
Everything video. This lesson is power-packed.
We start with the nuts and bolts of what you need to pull off great videos with a $0 budget. In this lesson you will learn how to use the video interface of your Facebook page, how to create videos with static images using free apps on your phone, how to create behind the scenes and product videos, and how and when to post these videos to maximize their impact. This lesson alone will save you hundreds of dollars and will dramatically increase your fan engagement.
02
Making professional quality videos using a freelancer - for less than $50.
In this lesson you’ll learn how to take your videos to the next level. I’ll teach you how to make eye-catching, professional-quality videos using your own images, (taken with your phone or camera) and how to utilize the services of a freelancer to do the final production work. You will be amazed at the ease of this strategy. I’ll show you several examples of ads that I have made using a combination of images and video. I’ll also give you the resources I use to find amazing video templates and freelancers that will make your work look absolutely amazing! You would not have believed you could achieve this level of professionalism for under $50… it’s a game-changer!
03
The astonishing ease and power of Facebook Live.
Imagine having your very own live broadcast in front of tens of thousands of people — potential customers — all for free! This would have been unheard just a few years ago; it would have cost you tens of thousands of dollars…if you could even make it happen. In this lesson, I dive deep into the strategies I use to capitalize on the astonishing power of Facebook Live. I walk you through an analysis of many of the live broadcasts that I have done. I take you behind the scenes of my website to show you the sales increases in direct response to my live broadcasts so that you can see in real-time the impact this will have on your website sales. Finally, I go into step-by-step detail, showing you how to execute your own Facebook Live broadcasts — taking all the guesswork out of how to do it right!
Building a monster email list using Facebook marketing strategies for the specific purpose of driving more online sales.
Here In module 4, you’ll learn how powerful your email list can be when coupled with the Facebook marketing strategies you’re learning. I will teach you the simplest way to handle your email list. I will teach you how to easily use a free email platform that works seamlessly with your Facebook page and your website. No tech skills required.
01
Setting up your MailChimp account so that you can start collecting the email addresses of soon-to-be repeat customers.
In this lesson I’ll cut through the clutter and show you what you need to know to get started fast. In lesson 1 you will learn how to connect MailChimp to your Facebook page and your website, and start collecting thousands of email addresses from the traffic your page receives. This lesson also includes a Pro Tip: how to use an app on your phone or tablet that automatically syncs to your MailChimp account to gather email addresses when you are away at shows or working in your studio. A bonus tutorial that dives deeper into how to use MailChimp is included in the resource section of the course. (Premium and premium plus course only)
02
Growing your mailing list by using the power of your page and post comments.
In this lesson you’ll learn the strategies that I use to gather over 40 new email addresses each and every day for free. These rarely used strategies give you the edge over any competition, and grow your email list by leaps and bounds.
03
Using your email list to drive weekly or bi-weekly limited edition releases, producing sales on demand.
In this lesson you’ll learn the strategies that I use to sell one-of-a-kind designs and limited editions weekly specials. I take you behind the scenes of my website and email campaigns and show you the thousands of dollars in sales this technique brings in each time it is used. (It’s MUCH easier than you think when you see the exact steps to set it up!) Use this strategy just once and you have paid for the course.
The life-changing power of Facebook ads — get this right and you'll 10X your online business.
This module is a course within a course and has the power to take your business to new heights. You’ll learn how to acquire so many new customers through Facebook advertising that you will never have to attend an undesirable art show again. The strategies that I teach simplify the complex, focusing only on what you need to know to profit. This means you avoid costly mistakes and you will not get distracted with things you don’t need to know. Too many marketing programs delve into all kinds of analytics, spreadsheets and unnecessary data. I’ll take you behind the scenes of my most successful ad campaigns, showing you every detail as I walk you through the process of building your very own ads. I’m going to show you exactly how to duplicate these wildly successful strategies in your own business.
01
Familiarizing yourself with the Facebook Ads platform.
In this lesson, I simplify and explain Facebook Ads Manager. You will be empowered by how quickly and confidently you navigate this user friendly interface. You will discover the essential tools you need while I will steer you clear of things you don’t need. This will save you valuable time and money. Having a guide to walk you through this interface is priceless, and for this guide to be an artist like you…is absolutely invaluable.
02
Successful use of the powerful Facebook Pixel.
You’ll learn what the Facebook Pixel is and how dramatically it can effect your business. I will teach how to install the pixel code on your website and how to create custom audiences from a dozen different levels of interaction with your website and Facebook page. You will also learn how to use the power of Facebook’s lookalike audiences to find millions of people who match your current customers. In this lesson, you’ll learn the strategies I use in my own business to turn these powerful tools into a constant stream of sales and repeat customers.
03
Your ad collateral (the stuff you need to make click-worthy ads.)
In this lesson, I share my simple system for always having beautiful graphics and videos at my fingertips for use in all of my ads. You’ll also learn my game changing strategy for writing high-converting ad copy. Here I will give you powerful resources to use so that your ad copy will produce sales. (This pro tip lesson will not only give you successful ad campaigns, but it will dramatically change the way you look at all of your business copy. Don’t be surprised if you find yourself rewriting some of your website. That’s how amazing this lesson is.)
04
Simplifying all of the ad options available.
Facebook has many different types of ad campaigns that you can create. In this lesson you will learn which campaign to create for the objectives you are trying to accomplish. As your experienced guide, I quickly get you past the options that are a waste of money and focus on the campaigns that will produce the biggest profits for your business.
05
How to create powerful sales-generating ads.
In this lesson we go step by step creating some powerful ads together. You’ll learn the Facebook advertising model that I designed SPECIFICALLY for artists and craftspersons. Here I will give you detailed examples of each campaign option and we will create dozens of ads together. You will discover which ads drive the most sales and build long term repeat customers.
06
Understanding the numbers.
In this lesson, you will learn how to read the Facebook data reports and understand exactly how your ads are performing. You will learn which metrics matter and how to avoid the distraction of details you don’t need to know.
07
This bonus lesson is packed with pro-tips that I use to 10X my ads impact.
In this lesson you will learn my proven strategy to dramatically increase each ads potential impact to the bottom-line. You will also learn how to turn your Facebook live broadcasts and other videos into powerful ads. Additionally I will teach you the strategy I use to turn my ads into list-building machines for my email and Messenger subscriber lists. Game-changing stuff in this bonus lesson! You won’t want to miss it. A bonus tutorial on the use of a third party tool to automate and grow your Messenger subscriber list is included in the resource section of the course. (Premium and premium plus course only.)
To make it even easier for you to succeed, I’ve created this special bonus package that helps you fast track your Facebook marketing success.
My goal is for you to dramatically increase your online sales as quickly as possible. While “Step by Step Success with Facebook Marketing ” is the detailed map that will get you there, think of these special bonuses as icing on the cake allowing you to arrive at your destination –website sales that have replaced your show sales– in record time.
This extra special bonus package is only available for a limited time - so be sure to sign up before the offer ends!
HOW WOULD YOU LIKE TO
Build your Facebook following to well over 50,000 (Fans/Customers) without spending a dime!
(Yes, you can grow a large Facebook fan base through organic posts alone if you know what you’re doing.)
Generate $2,000 (or more) in sales every week with a simple email campaign that costs you nothing to send out.
(I’ll show you exactly how I do it and how you can, too.) This one strategy is worth the price of this course alone.
Learn the exact step-by-step process I use to generate over 4,000 new Facebook fans with a single post.
(This simple process will also drive new traffic to your website every day.)
Harness the power of Social Proof.
Learn why Facebook is the ideal place for your customers to get to know you and your work (much like an art show). Building relationships with your fans and turning them into repeat customers.
Grow your email list to over 20,000 (Fans/Customers) using a free email marketing service.
Email lists are essential to the success of your business, and I will teach you how to build them and harness their power.
Grow a subscriber list within Facebook Messenger, harnessing the power of the number 1 messaging app in the world.
Turn your fans into customers using the same messaging app they use with their friends and loved ones. This one lesson is a game-changer when you understand the power of communication with your fans.
Today I am offering you a life-changing opportunity!
Are you ready for a new exciting future?
“This amazing course is worth every penny. I started in the beginning of October, and it already made its money back and paid dividends. David is a true trailblazer and with us every step of the way”!
Carla Morrow
Madison, WI
“David Emmons your customer service level is beyond amazing. Thank you well thought out program and coaching. I don’t think I’ve ever seen anyone work harder at making sure customers are happy and know that every penny they’ve spent with you is more than a value”.
Tom Wirt
“Step by Step Success is a totally comprehensive Art Marketing program. All you’ll ever need to promote your Art …and way more than you ever realized was available!”
Zanobia Shalks, Watercolor Artist
Steamboat Springs, CO
“I can’t believe all this is happening so fast. But I wanted to thank David for his course and the time he has spent with me and coaching all of us. Just think 4 weeks ago I never created one video and now I’m going live on Facebook where I will be photographing a family and doing a giveaway portrait session. Ready or not it’s going down. THANKS, DAVID!!!”
Vincent Pearson
Cleveland, OH
“I joined. I’m learning so much. Just joined this month June. I’m starting to take steps now to help my art, Steps as before this class, I never knew what to do next. I’m so happy I joined the Program. The best money I have ever spent for my art career”.
Rosemary Oleskin
“As a freelance artist I was only ever twiddling around the edges with Facebook – not really understanding or aware of its potential until about 1 week agao I was lucky to suddenly find myself watching a webinar by David Emmons – Well – cut a long story short David’s trailer captivated me for 2 whole hours and then I signed up right there for the course. Everything suddenly seemed so much clearer to me and as I started to implement some small changes to my page my flatlining starts took to life and were peaking all over the place! I am MORE than amazed and grateful to now be on a great FB path to success and you know what – more than that – FB is now a sweet thing for me. I have authentic and rich connections with artists and students and the whole scene is responsive and also bringing me more income. This has been pivotal for me. I would get on this course – you will not regret it.”
Alison Fennell
UK
“The first thing I’d like to say at this point: I’ve learned a lot more about FB and the back end of a business page than I ever knew existed, and it would have taken a lot of time to gather the info on my own which may have ended up haphazard. I’ve gained knowledge, tips, and tools in many other FB marketing facets from the course as well. It is also done in an organized way, something hard to do with so much info to convey…so, good job!
The course so far has been money well spent and I’ve recommended it to a few other vendors at my last recent shows.”
Andrew Dierks, Photographer
Altoona, PA
Watch now
Hear More of What My Students Say About My Course & Coaching Program
Thousands Fans Customers Buyers
are online NOW and are ready to buy from you
All you need to do is show up and let them know you are open for business.
Start igniting your online sales
ENROLL NOW FOR INSTANT LIFETIME ACCESS
to Step by Step Success with Facebook Marketing
When you enroll during this special, limited time offer, you'll receive:
The FULL Step by Step Success with Facebook Marketing Training Course:
Market Value - $4,997
Priority access to all 5 Power Packed Modules containing step by step screen flow videos, checklists, and detailed instructions. From the moment you enroll the course is available 24/7 from any device.
When you add it all up, that’s a total Market Value of $11,882
And that’s not even counting the additional nuggets I’ll be sending you once we get started…
(I'm addicted to Facebook marketing and I love sharing what I learn, so if you don't mind I'll be sending you additional winning strategies from time to time
Because I’m so excited for you to get started and watch your online sales skyrocket, I’m giving you the opportunity to enroll in Step by Step Success with Facebook Marketing TODAY for the limited-time-only price of...
Get it all for just $997
Total Package Value $11,882.00
BASIC
Step by Step Successwith Facebook Marketing
-
MODULE 1: Setting up and maximizing your Facebook business page.
-
MODULE 2: Growing your fan base and getting your first 10,000 fans
-
MODULE 3: Using Facebook video to dramatically increase the reach and power of your posts.
-
MODULE 4: Building and managing your email list for maximum online sales.
-
MODULE 5: Facebook ads: This extensive module is a course within a course, containing the power to 10X your online business.
Pro
Step by Step Successwith Facebook Marketing
-
MODULE 1: Setting up and maximizing your Facebook business page.
-
MODULE 2: Growing your fan base and getting your first 10,000 fans
-
MODULE 3: Using Facebook video to dramatically increase the reach and power of your posts.
-
MODULE 4: Building and managing your email list for maximum online sales.
-
MODULE 5: Facebook ads: This extensive module is a course within a course, containing the power to 10X your online business.
ADDITIONAL BONUSES
– Photo editing tutorial using an online photo editing tool, showing you the fastest and the easiest way to create magazine-worthy images.
– Email management and automation platform tutorial: Your email list is one of your greatest assets as your online business grows.
– A cutting-edge tutorial on the use of a third party tool to grow and manage your Facebook messenger subscriber list of thousands of fans.
– Insiders Toolkit containing my TOP 13 free online tools that I use every day to multiply the impact of my online marketing.
– Website creation resource package you need a mobile-friendly website. Ive done the research and provide you with the resources.
– Monthly updates containing cutting-edge strategies for your Facebook Marketing. My living course will keep you in the game.
– A live monthly, group coaching call where I help you see new opportunities and answer any of your questions.(*Single payment option only)
– Exclusive Lifetime Membership in our Online Private Student Mastermind Group Over 700 of your fellow Artists and specialty Small Business Owners are thriving in this community of like-minded individuals. Not only am I in this group daily guiding students but so are fellow members, who’ve also struggled and overcome things that other members might be going through at that very moment. It’s a rare opportunity for networking and getting one-on-one help at the highest level with the exact people who can deliver fast and proven strategies. Furthermore, this Mastermind is a tremendous resource for avoiding mistakes…mistakes in website design, mistakes in choice of suppliers, mistakes in underpricing, and on and on it goes. The collective wisdom of veteran artists and specialty small business owners is PRICELESS!
Exclusive
Exclusive Inner Circle One-On-One Coaching with David.-
6-Months - 2 One-Hour Zoom Calls Per Month
-
In this high-level program, we’ll be deep-diving into your business with strategic one-on-one coaching tailored to your niche.
-
This inner-circle coaching is about creating a personalized plan for you and your specific business, answering your questions, and creating a clear, concise execution plan, unique to your business and audience.
-
You'll receive hands-on help with your Facebook ad account, tailored website design advice, and both short- and long-term email marketing strategies.
-
Benefit from One-On-One coaching with uniquely designed strategies for your sustainable growth.
-
Lifetime access to your coaching session recordings.
-
It doesn’t get any better than this.
But the biggest reason to jump on RIGHT NOW is this…
“The best time to start Facebook Marketing for your business was yesterday
…the next best time is today”
You invest thousands of dollars in your business
right now exhibiting at the same old tired shows
...and for what...a paycheck?
THIS IS A WHOLE NEW OPPORTUNITY THAT WILL CHANGE YOUR LIFE - Watch this video
My hands-on experience makes all the difference!
(There is a reason why this course gets results)
Besides being an artist just like you, I have been totally obsessed with Facebook Marketing for over two and a half years. This course is specifically designed for artists and craftsman. This is not just some general Facebook marketing course. I designed this course with the absolute objective of dramatically increasing your online sales so that you can start eliminating or reducing your show schedule. This course is designed to help you achieve results fast. I am artist just like you, and have been selling my work at shows for over 27 years. I have had a website for 10 + years, but never have my website sales been even 10% of my show sales – until now! My Facebook marketing skills have catapulted my website sales, and my online sales have now completely replaced my Show sales. As you go through my step by step course, you will learn what took me 2 years of trial and error to perfect. You will benefit from my investment of thousands of hours and thousands of dollars figuring out how to make Facebook marketing work for the artist and crafts-person.
Step By Step Success With Facebook Marketing is a course I wish I had 3 years ago. As a student of this course, you’ll bypass years of testing and optimizing, and implement only the MOST EFFECTIVE methods right out of the gate. You will skip all of the pitfalls and money-wasting gimmicks that are strewn across the internet and learn in this one course what took me years to perfect.
I look forward to working with you inside the course.
Peace,
David
Exclusive Course Preview
I am more than a teacher
I am your guide
A teacher can help you memorize information so that you can do well on a test. But this is the real world, where things are imperfect and messy. To succeed at internet marketing you need to be able to apply concepts, tactics, and strategies that have already been proven successful in your niche. What you need is not a teacher, but a guide; someone who has been down this uncharted river, navigated the treacherous rapids, and has then mapped the journey for those who are just starting out. If you’re looking to just “learn” about Facebook Marketing, don’t invest in this course. But if you are interested in going on a life transforming journey with a guide who has been down the river and knows all of the twists and turns that bring you to the end successfully, then this course was specifically designed for you.
YOU STAND AT A CROSSROADS
You can make the smartest investment of your career. An investment into your profitable online future, a future highlighted by a new-found FREEDOM… or you can keep slugging it out on the show circuit year after year as you watch others harness the power of Facebook marketing and witness their success. It’s your choice. As an artist or craftsperson you invest in shows all of the time. You make decisions to book a show 15 to 30 times a year. According to ZAPPlication, an average show fee is $650, add in the travel expenses and hotels and you have made a $1,000 commitment each time you make that choice to book a show. How many times in the year do you get to one of these shows and the weather is bad, or your spot sucks, or the economy tanks, or…the list goes on and on. What happens to your investment of $1,000? It’s gone! Down a rat hole and you have nothing to show for it but more miles on your van, more stress on your mind, and more doubt in your craft.
There is a smarter way to invest that promises a brighter future.
The internet has changed the way people shop, and the smart business owners who invest in embracing this change are the ones who will profit from this massive shift in retail sales and will have the happiest future. I have walked this path. Let me take you by the hand and show you how it is done. You are going to look back on this investment as the wisest one you have ever made – For the cost of one show your investment in Step By Step Success With Facebook Marketing will empower you to change your sales and your life forever. I’d say that is one smart investment.
Join me as I guide you on this journey. You are going to love the results!
A RICH MAN'S ADVICE
Warren Buffett, one of the smartest and most successful men of our time – and Medal of Freedom winner – was recently asked what he considered to be the best investment the average person can make. Here’s what he said:
“Investing in yourself is the best thing you can do. Anything that improves your own talents; nobody can tax it or take it away from you. They can run up huge deficits and the dollar can become worth far less. You can have all kinds of things happen. But if you’ve got talent yourself, and you’ve maximized your talent, you’ve got a tremendous asset that can return ten-fold.”
That could very well be the best advice Mr. Buffett has ever offered. There has never been a better time to put your future squarely in your own hands – and master a valuable skill that will forever change the way you sell your work… now and throughout your retirement years.
At less than the cost of your favorite latte a day, you can't afford not to invest in your future.
TAKE A MOMENT TO IMAGINE:
- You wake each morning to an inbox full of orders as your online sales steadily increase, allowing you to drop shows from your schedule…
- A dramatic increase in your online sales has happened with NO large expenses or technical skills involved…
- You love your work again, as you’re greeted each day by adoring fans on your Facebook page who want to know when you will be releasing your next product, eager to see what you have to share with the world…
- You are no longer at the mercy of shows, or weather, or booth location for your income…
- Internet search engine results and competitors no longer control how your fans find you, as you are showered with shares, likes and visibility like never before.
Imagine enjoying your life to the fullest!
“This course is transformative. It will literally change your life forever.”
WHICH PATH WILL YOU CHOOSE?
It’s time to make a decision: will you continue to break your back for pennies at dwindling arts and crafts shows or will you join those who have recognized that a massive shift that has taken place and have wisely embraced the future of online marketing? Are you ready to build an impassioned fan base of thousands customers desiring to buy your work? Are you ready to wake up to an inbox full of orders? Are you ready to reduce your show schedule down to the handful of shows that you actually enjoy – or none at all if that is what you desire?
Time stands still for no one. One year from today you will arrive at a place. The question is where?
The truth is if you want different results you need to do something different. For the investment of a single show, you can change the future of your life and career.
You’re standing at a crossroads. To the left is the same rough, rocky road you have been traveling, and we both know where that weary road leads, but to the right is a whole new opportunity. Choosing the right road makes all the difference. This is a pivotal moment, one that you will look back on when your Facebook fan page is bursting with thousands of engaged fans going to your website and buying your work, and smile because you nailed it! You made one of the best decisions of your life.
I look forward to working with you inside the course.
Peace,
David
5 False Beliefs That Keep You From Realizing Your Online Sales Potential
False Belief #1
You might be thinking that tech skills will be required - Not so! In fact I have taught this course mostly to people who struggle with even using the internet. Throughout the entire course you are looking over my shoulder (screen flow) watching my every move using 100 % practical applications. I show you real-time examples of my own Facebook marketing, and it's impact on sales in the back-end of my website. Nothing is left out. I use a success-driven, results-driven teaching style so that you can duplicate what has worked for me and my students.
False Belief #2
You might be thinking that you need to spend a lot of money to have success with Facebook marketing, or you might have a fear that you are going to lose money trying to get this to work. The good news is you don't need to spend a dime. The first part of my course, the full first 4 Modules is all about the success you will have doubling, tripling and even quadrupling your online sales without spending any money at all. For those of you who want to see the 1000% increases that I have seen in my online business, Starting with module 5 I teach about Facebook advertising where I do invest money, (key word, INVEST) and the success I achieve is nothing short of astounding. I have a customer acquisition cost as low as $1.50. Run your numbers on any show you invest in. Every art show you do is an investment of usually $1,000 (total expenses to do the show) how many customers do you have at any given show, 100, 200? Well if it is 100 then your customer acquisition cost is $10. My average customer acquisition cost at shows is $7, and my average customer acquisition cost with Facebook ads is $4 and dropping. Where would you rather invest your money and time?
False Belief #3
You might be thinking that this Facebook marketing is going to take a lot of time during your already busy life. The good news is that this is not true. I spend less than 2 hours per day dealing with the Facebook marketing for my business. Most of what I do with Facebook marketing is done with automation, I teach you how to schedule and automate over 75% of your Facebook marketing, so that you can enjoy the new freedom you have gained by not being a slave to the show circuit. You will be overjoyed to wake up every morning to an inbox of orders. Sales that came in while you were sleeping! This is the life that you may not have know was possible. I'm living this dream, and you will be soon.
False Belief #4
You might be thinking Facebook marketing just doesn’t work for your type of product. My friend, not only does Facebook marketing work for any artist/craftsperson, it is arguably the absolute best form of marketing that has ever existed for artists. Your cost per customer acquisition will never be lower anywhere, and that includes the best art festival you have ever done, and your ability to cultivate loyal repeat customers is unmatched in any venue.
False Belief #5
You might be thinking; what about everything I here in the news about social media and Facebook? This is the best thing that could ever happen for real legitimate small businesses like artists and craftspeople. The internet is not going away, and social media is not going away, in fact, it's just in its infancy. Platforms like Facebook are being held to higher standards and these higher standards are making these platforms stronger, more powerful, and ultimately increasing their legitimacy and influence on the marketplace for business owners smart enough to get in early.
This extra special bonus package is only available for a limited time - so be sure to sign up before the offer ends!
Thousands Fans Customers Buyers
are online NOW and are ready to buy from you
All you need to do is show up and let them know you are open for business.
Start igniting your online sales
ENROLL NOW FOR INSTANT LIFETIME ACCESS
to Step by Step Success with Facebook Marketing
When you enroll during this special, limited time offer, you'll receive:
The FULL Step by Step Success with Facebook Marketing Training Course:
Market Value - $4,997
Priority access to all 5 Power Packed Modules containing step by step screen flow videos, checklists, and detailed instructions. From the moment you enroll the course is available 24/7 from any device.
When you add it all up, that’s a total Market Value of $11,882
And that’s not even counting the additional nuggets I’ll be sending you once we get started…
(I'm addicted to Facebook marketing and I love sharing what I learn, so if you don't mind I'll be sending you additional winning strategies from time to time
Because I’m so excited for you to get started and watch your online sales skyrocket, I’m giving you the opportunity to enroll in Step by Step Success with Facebook Marketing TODAY for the limited-time-only price of...
Get it all for just $997
Total Package Value $11,882.00
BASIC
Step by Step Successwith Facebook Marketing
-
MODULE 1: Setting up and maximizing your Facebook business page.
-
MODULE 2: Growing your fan base and getting your first 10,000 fans
-
MODULE 3: Using Facebook video to dramatically increase the reach and power of your posts.
-
MODULE 4: Building and managing your email list for maximum online sales.
-
MODULE 5: Facebook ads: This extensive module is a course within a course, containing the power to 10X your online business.
Pro
Step by Step Successwith Facebook Marketing
-
MODULE 1: Setting up and maximizing your Facebook business page.
-
MODULE 2: Growing your fan base and getting your first 10,000 fans
-
MODULE 3: Using Facebook video to dramatically increase the reach and power of your posts.
-
MODULE 4: Building and managing your email list for maximum online sales.
-
MODULE 5: Facebook ads: This extensive module is a course within a course, containing the power to 10X your online business.
ADDITIONAL BONUSES
– Photo editing tutorial using an online photo editing tool, showing you the fastest and the easiest way to create magazine-worthy images.
– Email management and automation platform tutorial: Your email list is one of your greatest assets as your online business grows.
– A cutting-edge tutorial on the use of a third party tool to grow and manage your Facebook messenger subscriber list of thousands of fans.
– Insiders Toolkit containing my TOP 13 free online tools that I use every day to multiply the impact of my online marketing.
– Website creation resource package you need a mobile-friendly website. Ive done the research and provide you with the resources.
– Monthly updates containing cutting-edge strategies for your Facebook Marketing. My living course will keep you in the game.
– A live monthly, group coaching call where I help you see new opportunities and answer any of your questions.(*Single payment option only)
– Exclusive Lifetime Membership in our Online Private Student Mastermind Group Over 700 of your fellow Artists and specialty Small Business Owners are thriving in this community of like-minded individuals. Not only am I in this group daily guiding students but so are fellow members, who’ve also struggled and overcome things that other members might be going through at that very moment. It’s a rare opportunity for networking and getting one-on-one help at the highest level with the exact people who can deliver fast and proven strategies. Furthermore, this Mastermind is a tremendous resource for avoiding mistakes…mistakes in website design, mistakes in choice of suppliers, mistakes in underpricing, and on and on it goes. The collective wisdom of veteran artists and specialty small business owners is PRICELESS!
Exclusive
Exclusive Inner Circle One-On-One Coaching with David.-
6-Months - 2 One-Hour Zoom Calls Per Month
-
In this high-level program, we’ll be deep-diving into your business with strategic one-on-one coaching tailored to your niche.
-
This inner-circle coaching is about creating a personalized plan for you and your specific business, answering your questions, and creating a clear, concise execution plan, unique to your business and audience.
-
You'll receive hands-on help with your Facebook ad account, tailored website design advice, and both short- and long-term email marketing strategies.
-
Benefit from One-On-One coaching with uniquely designed strategies for your sustainable growth.
-
Lifetime access to your coaching session recordings.
-
It doesn’t get any better than this.
Frequently Asked Questions
From the moment you enroll, you have unlimited access to the entire course. This course is a completely self-paced course -You decide when you start. Remember this is a living course with monthly updates to keep you on the cutting edge of Facebook Marketing. Once you enroll in the course you have unlimited access for as long as you like – across any and all devices you own.
There is no need to worry about attending a live training. The entire course is waiting for you right now. That means that all 5 modules, with all course materials and bonuses, will be accessible the minute you login to your member area.
Results happen fast! When you start doing the right things with your Facebook business page your fans become customers at a rapid pace. In this course, you will also learn how to produce sales whenever you want them. The sky is the limit! There are millions of potential customers just waiting to be introduced to your unique work – and with no competition to contend with. No more slugging it out at a show that has 50 jewelers or 20 potters or 35 photographers or 50 fashion designers or 37 painters. You will take your work directly to your fans right where they live and they will share what they have found with their friends. It is the perfect environment for the artist and crafts-person to thrive and profit.
I have been an artist for over 27 years and I was fed up with the year-after-year grind of the show circuit, with everyone taking your money before you even have a hint of profit. I was tired of the rising booth fees, the hotel costs going through the roof, the cost of travel, food, and the hassle of sales tax collection, the list goes on and on. It seems like everyone was getting a piece of the pie and I was left with the crumbs. Then one day my daughter encouraged me to investigate Facebook marketing. The deeper I looked into Facebook the more I believed I could use this social media platform for marketing my business. After hundreds of hours of study, and months and months of trial and error, I perfected a Facebook marketing strategy that worked and my online sales exploded. I started sharing what I was doing with my artist friends, and teaching them what I had learned. They encouraged me to put all of the details down and create an online course so that others could benefit from what I could teach them. There is an extremely more profitable way to sell your work. I created this course with a commitment to getting you results. It’s a results-driven course for serious people.
Facebook is by far the number one social media platform in the world. Today, more than 90% of my online sales come from my Facebook marketing efforts. The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. The rise in social media usage by smart business owners, and your audience means that participation is no longer an option; it’s a necessity for building and driving your sales.
